Privacy Policy

Last updated:

1. Introduction

Wristbio Ltd ("we", "us", "our") operates the Alvus System website. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site or place an order.

2. Information We Collect

From Order Forms: When you place an order, we collect your name, phone number, and delivery address.

From Contact Forms: Name, email address, and message content.

Automatically: We collect information about your visit including IP address, browser type, pages visited, and referring website via cookies and analytics.

3. How We Use Your Information

  • To process and fulfil your order
  • To contact you regarding your order
  • To respond to your enquiries
  • To improve our website and services
  • To comply with legal obligations

4. Legal Basis for Processing

We process your data on the following legal bases under UK GDPR:

  • Contract: Processing necessary to fulfil your order
  • Legitimate Interests: Improving services, fraud prevention
  • Consent: For marketing communications (where you've opted in)
  • Legal Obligation: Compliance with tax and regulatory requirements

5. Sharing Your Information

We do not sell your personal data. We may share information with:

  • Courier and delivery partners (necessary to fulfil your order)
  • Payment processors
  • Legal authorities when required by law

6. Third-Party Services

Google Ads Conversion Tracking: We use Google Ads conversion tracking to measure the effectiveness of our advertising. This uses cookies and conversion pixels.

Google Analytics: We use Google Analytics to understand how visitors use our site. Google processes this data according to their own privacy policy.

Google Maps: Our contact page embeds Google Maps, which processes location data according to Google's privacy policy.

7. Data Retention

Order data is retained for 7 years for tax and legal compliance purposes. Contact form submissions are retained for 1 year. You can request deletion at any time subject to legal obligations.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Data portability
  • Object to processing
  • Lodge a complaint with the Information Commissioner's Office (ICO)

9. Cookies

We use cookies for essential site functionality and analytics. You can control cookie settings via our consent banner. See our Cookie Policy for details.

10. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect data from children.

11. International Transfers

Your data is processed in the UK. If any data is transferred outside the UK, we ensure appropriate safeguards are in place.

12. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, or loss.

13. Contact Information

Data Protection Enquiries:
Wristbio Ltd
42 Grosvenor Street
London, SW1A 1AA
+44 (0) 208 915 7456
support@wristbio.world

Supervisory Authority:
Information Commissioner's Office (ICO)
www.ico.org.uk

14. Changes to This Policy

We may update this policy periodically. Changes will be posted here with an updated date. Continued use of our site constitutes acceptance of changes.